OUR ONLINE SHOP COMING SOON
OUR ONLINE SHOP COMING SOON

THE VERY FIRST STORY OF OUR BRAND

The story began in 2018

A very hot summer's day

In a small open-air local pub

With few glasses of icy gin & tonic

and

A flood of ideas...

.

The brand was born

LITTLE SECRET OF BLACK LABEL

Our main brand concept and ethos is timelessness.

The nature of our collection made us think beyond structuring our designs for the four seasons and runway collections, and instead create a cohesive collection of clothing that offers up a simple versatility.  

Each of our collections is numbered sequentially starting with 1.

You can find the number on our iconic black woven label on the back of our designs, which is a hidden message of sorts relating back to our concept.

Each season, a new number will be added, but selected designs from past collections will still sit naturally within the new collection, instead of designs being removed from our rotation.

​We believe that classic designs are inherently timeless.

With this in mind, our collection centres around adding pieces to those functional pieces each season to complement them as well as creating a new palette.  

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